Roompot Vakanties is a leading provider of holiday parks and is active in the management and operation of parks and campsites. Roompot offers its loyal guests attractive holiday destinations in the Netherlands and Germany, both on the coast and in the woodlands.
Beekman Staffstyling designed the company clothing for Roompot Vakanties for nine different departments, including food & beverage, reception and supermarket. The biggest challenge for Beekman Staffstyling was creating a uniform corporate image for the different outfits of all nine departments, each of which had their own individual requirements and features. The Beekman Group always prepares an up-to-date style guide, giving the employees the opportunity to receive advice on how to wear the clothing in different ways that match their own style.
In the clothing for Roompot the focus was on comfort while maintaining a fashionable but authentic appeal, using the colours red, white and blue. “During the design process I wondered: what would you wear at home if friends came over? This was an important thought while creating the clothing”, says Dyanne Beekman. It’s striking to see that denim is used a lot. “Denim is a comfortable fabric that can handle the heavy workload. What’s most important though is that the employee is proud of working here and feels at ease wearing the outfit.”
UNIQUE SELLING POINTS
Corporate vs individual: The design is created by looking closely at the organisation’s brand values, in which the identity of the individual staff member plays a central role. It is important that the clothing worn by the employees projects the right corporate image: Corporate Fashion as a communication resource. We offer representative clothing that focuses on the identity of the business as a whole. Clothing is, without a doubt, an exceptionally strong promotional tool, as it ensures solid branding and recognition by the public.
Focus on fit: In addition to displaying the corporate identity, fit and functionality are also very important for the individual. The clothing should have a good fit and be comfortable, allowing the person to move freely and feel good. Because we design our own clothing collection for both regular and larger sizes, we have expertise in grading patterns from size 34 up to size 58, or in other words from XS to XXXXXL. The art lies in maintaining the same corporate appeal for every size.
‘User generated’ content: This is always done together with the employee. It creates a support base, which in turn adds to the employees’ motivation. To achieve this, we speak personally with the staff, hold fitting sessions and use real-life colleagues in the style guide photo shoot. Also, the clothing should always meet the demands of the specific profession, as well as the work involved. Therefore, trends and innovations relating to the current products and services of the profession are always taken into consideration when designing and developing the clothing.
Small change, great effect: The clothing is designed based on the idea that by making only small adjustments, the clothing remains innovative and up to date, without it having to affect prices in the long term.
Washability: When designing the clothes, we always consider the washability of the item. Outsourcing the cleaning of company clothing can be a costly exercise, which is why we have chosen a fabric quality that can be washed at home by the employees.
Durability in design: In addition to the quality and durability of the product itself, we also make sure the clothing is designed in such a way that it can maintain its appeal in the current fashion scene. Through a small change in the design continuously remains a connection with the current fashion. When designing the clothes, our designers take the mainstream fashion trends and translate them into what we call ‘corporate casual’ wear. Yet the clothes aren’t susceptible to changing trends, allowing the designs to stay current for several years. Not only are the colours and the use of fabric tailored to the fashion trends, but the cut also follows the current style.