Pillows Hotels

We believe that today’s and tomorrow’s travellers highly appreciate individualized experiences when it comes to staying in hotels. A personal approach in an elegant and medium-sized one-of-a-kind hotel will beat the inter-exchangeability and limited personal touch of the big hotel chains.Excellent and professional service, efficient guest oriented systems and a home away from home feeling will lead to significant guest satisfaction and retention. Ultimately leading to optimal results. This is why we created Pillows Hotels.

The Beekman Group has designed clothes for Pillows Hotel within 3 different disciplines: host, chef and housekeeping. The Beekman Group has also developed a style guide that provides employees with advice on how they can wear the clothing in different ways to suit their style. Pillows definition of Design has been the guiding principle for the designs.

Pillows’ definition of Design

  • Noble simplicity
  • Timeless elegance
  • Contemporary classic
  • Finest materials
  • No compromises



Focus on fit: In addition to displaying the corporate identity, fit and functionality are also very important for the individual. The clothing should have a good fit and be comfortable, allowing the person to move freely and feel good. Because we design our own clothing collection for both regular and larger sizes, we have expertise in grading patterns from size 34 up to size 58, or in other words from XS to XXXXXL. The art lies in maintaining the same corporate appeal for every size.

‘User generated’ content:This is always done together with the employee. It creates a support base, which in turn adds to the employees’ motivation. To achieve this, we speak personally with the staff, hold fitting sessions and use real-life colleagues in the style guide photo shoot. Also, the clothing should always meet the demands of the specific profession, as well as the work involved. Therefore, trends and innovations relating to the current products and services of the profession are always taken into consideration when designing and developing the clothing.

Small change, great effect:The clothing is designed based on the idea that by making only small adjustments, the clothing remains innovative and up to date, without it having to affect prices in the long term.

Washability:When designing the clothes, we always consider the washability of the item. Outsourcing the cleaning of company clothing can be a costly exercise, which is why we have chosen a fabric quality that can be washed at home by the employees.

Durability in design:In addition to the quality and durability of the product itself, we also make sure the clothing is designed in such a way that it can maintain its appeal in the current fashion scene. Through a small change in the design continuously remains a connection with the current fashion. When designing the clothes, our designers take the mainstream fashion trends and translate them into what we call ‘corporate casual’ wear. Yet the clothes aren’t susceptible to changing trends, allowing the designs to stay current for several years. Not only are the colours and the use of fabric tailored to the fashion trends, but the cut also follows the current style.